August 31, 2016:Revelator raises $2.5m for analytics expansion

Analytics firm Revelator has raised $2.5m of Series A funding, taking its total funding so far to $5.5m.

The new round was led by investment firm Exigent Capital, with Digital Currency Group and Reinvent also participating.

While Revelator has focused mainly on music clients so far, it says the new round will help it “introduce new features that will attract market verticals, multi-channel networks and broadcasters”.

Still, CEO Bruno Guez is still talking the talk when it comes to disrupting the traditional players in the music world too.

“The majority of players in the media and collective rights industry still rely on outdated means of tracking distribution and payments, and have completely failed to adapt or modernise their infrastructure to properly handle the explosion of data, channels and new business models,” he said as the funding was announced.

Revelator is one of several startups trying to fill the gap left when independent analytics services Next Big Sound and Musicmetric were bought by, respectively, Pandora and Apple.

Stuart Dredge
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