September 12, 2016:Beats Music co-creator Fredric Vinna finally lands at Apple

Beats Music co-creator Fredric Vinna finally lands at Apple

Fredric Vinna was one of the creators of the original Beats Music streaming service, but left his job as head of product in February 2014 to join Spotify, just before Beats was acquired by Apple.

However, Vinna has now been hired back by Apple, a profile in Swedish newspaper Dagens Industri reveals.

The piece is well worth a read, albeit through Google Translate if you don’t speak Swedish.

It outlines the Swedish connection in the early days of Beats Music, when Jimmy Iovine, Dr Dre and Trent Reznor worked with Ola Sars, Jonas Tempel and Vinna, before Sars and Tempel left the project.

Vinna’s quotes on MOG, which Beats acquired to form the guts of Beats Music, are quite something too.

“It was like we were going to build a Ferrari but had people who could build a go-kart,” says Vinna now, amid an anecdote about MOG boss David Hyman getting sacked by Jimmy Iovine during a private-jet flight.

There are also stories about how Spotify wooed Vinna back to Sweden (including a phone call from co-founder Martin Lorentzon about the lure of “herring and schnapps”); an interlude where Vinna co-founded a leather workshop; and his return to Apple to work with Reznor on the Apple Music relaunch.

Stuart Dredge
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One response
  • david hyman says:

    one must love revisionist history. at some point, i will enjoy sharing the real story. (and mog was better than beats music).

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