October 3, 2016:MTV redoubles music efforts with shows not videos

MTV redoubles music efforts with shows not videos

MTV’s flagship TV channel is getting back into music, but with shows rather than shortform music videos. “Right now about a third of our slate is what I’d call directly in music, significantly more than in the recent past,” president Sean Atkins told Billboard. “Our audience knows we’re not going back to music videos, but…

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