October 26, 2016:Sub Pop co-founder gets into the apps game with 8Stem

Stem-remixing is one of the musical app categories that has failed to take off in the last decade, despite a number of attempts to persuade fans to remix their favourite artists’ songs on their smartphones.

Can Sub Pop co-founder Bruce Pavitt do any better? He’s one of the people behind a new iOS app called 8Stem, which launched this week.

“It’s the easiest way to remix music. With a few taps, you can download a song, replace drums, add a bass line, use effects, even swap out vocals and add your own,” its App Store listing explains.

Pavitt has been putting together the catalogue of songs available for remixing, with a built-in social feed to listen to what friends have been creating with the app.

There’s the promise of exclusive tracks – one from Soundgarden’s Kim Thayil is already available – and a deal with Dubset Media to make remixes available on Spotify and Apple Music.

With no in-app purchases for the tracks, the business model is unclear for now: any cut of streaming royalties for the user-created remixes would be very slim.

Stuart Dredge
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