Is there room for an eMusic of streaming – a music-streaming service focusing entirely in independent artists? Dutch startup Whoozy Music is trying the idea, billing itself as “the music streaming service to discover independents”.
That means a 250-song catalogue, with new music added every day, plus music videos, interviews and behind-the-scenes footage. The service is only live for ‘early bird access’ at the moment.
Whoozy Music won’t carry audio ads, although that doesn’t necessarily mean it won’t have other kinds of advertising.
The company’s AngelList profile claims that its most important feature is the ability to “contribute to an artist payout system based on users not streams” – the much-discussed model where if someone listens entirely to one artist, their whole subscription goes to that act.
We’ll await further details on pricing and, crucially, what kind of labels and artists are involved.