Battle of the bots! Or at least battle of the bot platforms.
We’ve written several times about UK agency We Make Awesome Sh’s development of a platform to help brands and labels create and run their own chatbots – including Hardwell and Olly Murs.
Now it’s got competition from US firm Octane AI, which has just announced a $1.5m funding round while launching bots for 50 Cent, Aerosmith and Kiss among other clients.
“Our goal is to just lower the barrier to creating and managing a bot and make it so you don’t have to design anything, you don’t have to program anything, you don’t have to be an expert on bots,” said co-founder Ben Parr.
“You don’t have to be an expert in designing conversation. You can have a bot up and running in three to four minutes, not just as a big business but as a mom and pop shop.”
The company is warning that its chatbots are “not the fanciest things in the world” however, with a firm focus on (in the music cases) selling merchandise and fanclub memberships.
“We’re just trying to take a simple approach to this and say if you don’t have a bot right now, here’s a simple bot that’s better than what you have,” co-founder Matt Schlicht told VentureBeat.