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MusicWatch thinks iHeartRadio Plus can get 4m subscribers


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“Will iHeart’s audience pay? You bet, maybe!” claims the slightly confusing headline for research firm MusicWatch’s latest blog post. In fact, the company has concluded that millions of iHeartRadio listeners *will* be prepared to upgrade to the company’s new $4.99 iHeartRadio Plus subscription tier. Its calculations are based on a survey of 7,800 American internet...

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