December 7, 2016:MusicWatch thinks iHeartRadio Plus can get 4m subscribers

“Will iHeart’s audience pay? You bet, maybe!” claims the slightly confusing headline for research firm MusicWatch’s latest blog post. In fact, the company has concluded that millions of iHeartRadio listeners *will* be prepared to upgrade to the company’s new $4.99 iHeartRadio Plus subscription tier. Its calculations are based on a survey of 7,800 American internet…

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