YouTube bought D2C music-marketing firm BandPage for a reported $8m in February, but since then the latter’s service has continued running, even though partners like Spotify have found replacements.
Now BandPage is warning artists that it is shutting down some of its key features, so they should also find alternatives. But the bigger news is what BandPage’s team has been up to within YouTube.
“By working hand-in-hand with the team at YouTube, we’ve been able to design and build improvements that will help any artist connect with their fans even more deeply than before,” explained BandPage in a blog post.
“Throughout 2017, YouTube is ramping up their support of artists by releasing new features that will help them grow their fan bases, improve music discovery, and better connect with their fans.”
Artists are being encouraged to create a YouTube Artist Profile to get access to these new features as they launch.