We wrote about musical-VR startup Vrtify in our virtual reality primer last year, but now its app has been made available for iOS and Android for anyone to try.
The app, which is also coming out for Oculus Rift, HTC Vive and Samsung’s Gear VR, will get people to sign in to their streaming accounts – Spotify only for now, but Deezer and SoundCloud are ‘coming soon’ – and then listen to music “in unique filmed and virtual environments that complement their mood, from a relaxing beach cabana to a thrilling flaming volcano”.
However, the app will also offer live performances shot in 360 degrees – Coldplay and Die Antwoord had featured videos when we tried the app this morning.
Vevo also appears to be a partner for the free app, with Vrtify keen to get artists and designers creating content for it using its post-production tools and API. Vrtify is available for Android and for iOS.
The company is one of several startups exploring VR’s potential for music. UK-based MelodyVR and US firm TheWaveVR are two we’ve covered in recent months, while major label Universal Music has also launched its VRTGO app for iOS and Android.