January 12, 2017:Mind Music Labs raises $220k for Sensus smart guitar

Swedish startup Mind Music Labs has announced a seed-funding round of SEK 2m ($220k) to take its first product, the Sensus ‘smart guitar’, forward. The funding came from investment firms Soläng Invest and Propel Capital as well as existing investor (and “founder of the Bluetooth brand”) Mats Georgson.

The funding will help Mind Music Labs continue to develop its technology, having spent 2016 winning praise and awards at European industry conferences including Midem, Sonár and Slush.

The Sensus can be played like a normal guitar, but also includes a built-in digital audio workstation for manipulating its sounds, and an internet connection for sharing performances, as well as streaming tracks to play along with. It has yet to go on sale.

“Today there are many incredible evolutions happening in music and technology; from VR and AR to interactive performances – but everything is still happening off stage. While on stage, musicians are still using technologies from the 50s,” said CEO Michele Benincaso. “We strongly believe that evolving musical instruments and allowing musicians to seamlessly interact with each other and with their audiences is the key to the next real revolution in the industry.”

Stuart Dredge
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