February 15, 2017:Country profile – Mexico 2016

This country profile is on Mexico where the recorded music market grew 14.4% in 2015. Streaming is marching towards triumph and Spotify is benefitting the most as the country is now its third largest market in terms of active users. This is partly down to the service getting in there early and fine-tuning its pricing; but it’s not a total slam dunk as Apple Music is also making good inroads. Smartphone adoption there is going through the roof and will help spur on the next wave of growth.

 

Music Ally
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