February 15, 2017:Country profile – Nigeria 2016

This country profile is on Nigeria, the most populous country in Africa. For a market that is not written about much by the international media, there are a lot of exciting things happening here. Sony Music is investing heavily in its operations there while PwC forecasts that digital is going to more than offset the decline of physical in the coming years. Not only will mobile and subscription be key for Nigeria’s future, success there will also offer music companies and digital services a hub from which to expand into West Africa.

Music Ally
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