February 15, 2017:Sandbox 173: The GIF that keeps on giving

Sandbox 173: The GIF that keeps on giving

Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and Lady Gaga are seeing their younger fans churn them out by the bucketload, older musicians like Paul…

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