The governor of New York was celebrating yesterday, as he confirmed that Spotify will keep its North American headquarters in NY, creating 1,000 new jobs in the process.
The company will move its office to 4 World Trade Center in lower Manhattan. “We are now prepared to compete. They could’ve gone anywhere… a very hot and cool company,” said governor Andrew Cuomo.
Spotify’s Horacio Gutierrez confirmed that the company “did consider a number of options” to move elsewhere in the US, but as Billboard notes, rent-reduction incentives of $11m over the next decade helped to sway Spotify’s decision.
1,000 new jobs in New York may spark more speculation about the prominence of its global headquarters in Stockholm though.
In April 2016, co-founders Daniel Ek and Martin Lorentzon published a blog post criticising housing, education and tax rules in Sweden, warning that “we are now asking if we are to grow in Stockholm or New York” and suggesting that stasis from the Swedish government would mean losing “thousands of Spotify jobs to the United States instead of Sweden”.
In that context, we’ll be interested to see how many of the 1,000 new jobs in New York are “new” jobs for Spotify, rather than relocated from its other offices.