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Music Ally at by:Larm 2017 – check out our sessions


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Last week, the Music Ally team was in Amsterdam for the FastForward conference. This week, we’re packing our bags for Oslo for the by:Larm festival and conference.

What’s more, we’re running a series of sessions on Thursday and Friday at the conference, covering topics from online video and digital marketing to AI and the blockchain.

Here’s a rundown of our sessions, as well as their timings and locations:

Attack of the Killer Robots!
What will artificial intelligence and chatbots mean for the way we discover and listen to music? Panel with The Orchard’s Lucy Blair; Telenor Research’s Ieva Martinkenaite; The Bot Platform’s Syd Lawrence and ReedSmith’s Gregor Pryor.
Thursday 2 March – 10.30am – 11.15am – Dansens hus Studio Stage

Music Ally’s Guide to 2017
We’ve picked out 10 key trends for the music industry in 2017, and will be presenting them before a panel debate with IFPI Norway’s Marte Thorsby, PIAS’ Justin Barker; and ReedSmith’s Gregor Pryor.
Thursday 2 March – 11.30am – 12.15pm – Dansens hus Studio Stage

No Copyright Sounds
Companies like Epidemic Sound, No Copyright Sound, Audio Network and others are reinventing the library music model for the digital age, but what does this mean for composers? Panel with Audio Networks’ Matthew Hawn; Epidemic Sound’s Edward Höglund; and Upright Music’s Maria Therese Seefeldt Stæhr.
Thursday 2 March – 12.30pm – 1.15pm – Dansens hus Studio Stage

Tellin’ Stories: The Art of Digital Marketing in 2017
We’re going to be presenting a snapshot of some of the best music marketing campaigns of recent times, then discussing them with a panel: Polydor Records’ Luke Ferrar; Secretly Group’s Hannah Overton; The Orchard’s Lucy Blair; and Deezer’s Sulinna Ong.
Friday 3 March – 1pm – 1.45pm – Dansens hus Studio Stage

Demystifying Blockchain
It’s being talked up by a growing number of evangelists, but there are sceptics about blockchain technology’s potential for the music industry too. Panel with producer/entrepreneur Kevin Bacon; NMP’s Hans Peter Roth; Blokur’s Phil Barry and Fuga’s Pieter van Riyn.
Friday 3 March – 2pm – 2.45pm – Dansens hus Studio Stage

Plus we’re running some training sessions to give some practical tips to artists, managers and labels alike on how to make the most of digital trends. Two of them will be repeated to cater for the demand:

Data and Insights
From sales and streaming to social media insights, understand what types of data each service collects on your fanbase and how you can best interpret its meaning.
Thursday 2 March – 2pm – 2.45pm – Scandic
Friday 3 March – 12pm – 12.45pm – Scandic

Future Trends
Whether it’s a new type of content that everyone can make with their phones – such as panorama/360 photos that look amazing on Facebook – or new ways we’re seeing fans and artists interact with each other – such as crowdsourcing content, funds and data – this module covers the best tools that we’ve tested and the biggest shifts across the industry.
Thursday 2 March – 3pm – 3.45pm – Scandic
Friday 3 March – 11am – 11.45am – Scandic

Messaging Apps
Discover the unique ways in which the best apps from east and west are being used, how you can adopt various creative strategies using them, and how they are likely to evolve in the future.
Friday 3 March – 3pm – 3.45pm – Scandic

Naturally, Music Ally’s team will also be out and about in the evenings checking out by:Larm’s vibrant programme of concerts.

High on our wishlist: the gigs by IRAH, Tirzah, Ine Hoem, Cabbage, Endlings, Julia Jacklin, Elsa & Emilie and FOAMMM among others. We hope to see you there!

Stuart Dredge

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