When is a 22-track album not an album? When it’s a “playlist” by Drake, of course. He released his new alb… sorry, playlist on Saturday, although ‘More Life’ was originally intended to be released by the end of 2016.
The 22 tracks include collaborations with Kanye West, 2 Chainz, Travis Scott, Sampha and Giggs, and as expected, there is no time-limited Apple Music exclusive this time round. ‘More Life’ went live on Spotify and other streaming services at the same time as Apple’s.
“His relationship with the company is still intact,” claimed The Verge. “Calling More Life a ‘playlist’ instead of a mixtape was a collaboration between Drake and Apple Music’s team, and it’s expected their relationship — and Drake dropping exclusive content on the service — will continue.”
In the meantime, it’s getting heavy promotion on the various services, so we’ll be keen to see if it can rival Ed Sheeran for chart-bothering performance come Friday.
The release came as Drake passed 10bn lifetime streams on Spotify – the first artist to reach that milestone on the service.