Facebook expected to launch ‘group bots’ for Messenger


Bots are expected to have a high profile at Facebook’s F8 developer conference in April, with a report yesterday claiming that ‘group bots’ will be announced for its Messenger platform.

TechCrunch claimed the scoop on what they’ll be. “A new class of group bots that work inside Messenger group chats,” its report claimed.

“These group bots can keep users informed about real-time news such as a sports game’s progress, e-commerce deliveries and more… For example, a Messenger group of football fans could add a sports bot to their thread, where it could report score changes, big plays and other news from the game… the group bots will act more like news tickers instead of trying to pretend to be a human discussion partner”.

With Facebook reportedly opening up this feature to third-party developers, now may be the time to start thinking about the opportunities for musical group bots on Facebook Messenger.

Perhaps less focused on individual artists, as bots so far have been, and more based on (for example) streaming services with a catalogue of content; recommendation tools to chip in to conversations about new artists; or group bots based on the concert-going experience.

If the report is true, we’ll find out more during F8, which takes place on 18-19 April.

Stuart Dredge

Read More: Marketing News
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