Marketing

Kickstarter backers have funded 25k music projects with $175m


Tags:

Kickstarter music boss Molly Neuman revealed a new milestone for the crowdfunding service on Friday: 25k funded music projects so far.

“The 22,702 independent creators behind those 25,000 projects have recorded albums, funded tours, founded labels, premiered documentaries about iconic musicians, created new instruments, and beyond,” wrote Neuman in a blog post.

“Two million people from around the world have supported those artists to the tune of $175 million.”

Naturally, the post went on to mention some of the higher-profile artists who’ve raised money on Kickstarter: Amanda Palmer, De La Soul and more.

But she also highlighted current projects, from Kate Nash and Spin Doctors frontman Chris Barron to Commodore 64 synthpop tribute artist Koen De Brabander.

A glance at Kickstarter’s official stats page provides more context to the figures: 51,250 music projects have been launched on the service, meaning a success rate of 49.7% – behind only dance (62.6%), theatre (60.2%) and comics (52.7%) on that metric.

In September 2016, Neuman told Music Ally about Kickstarter’s determination to push on with the music category, including forging relationships across the industry.

“The main message we have been trying to share is that we are a resource for the entire community of music stakeholders – artists, managers, labels, publishers, distributors. There are opportunities for us to be collaborating and developing things together on many different levels,” she said.

“Historically it was probably the perception that Kickstarter was part of a disruptive world, especially with regards to labels.”

Neuman also talked about the long tail of Kickstarter music, beyond the high-profile artists.

“For music projects, 78% of them are raising under $20,000. That is very likely to be a solo artist with a community who is trying to make a record and is able to be successful by connecting their community and raising that amount of money,” she said.

“It doesn’t require that much to make an album these days. Our category [music] may not be building as many of those ancillary jobs but they are empowering creativity and empowering independents.”

Stuart Dredge

Read More: Marketing News
Leave a Reply

(All fields required)