The latest breakout star from social app Musical.ly is 15 year-old Loren Gray, who has parlayed her 16 million followers on the app into a deal with digital firm Shots Studios.
Tubefilter reports that recording her own music is on the agenda, with Shots having already teamed Gray up with songwriter Jason Boyd and producer Josh Gudwin, who have both collaborated with Shots investor Justin Bieber in the past.
“She’s one of the sharpest creators I have met. I love Loren’s passion for great music, great content, and fashion. She’s going to be great at all of these verticals,” said Shots CEO John Shahidi.
Gray is just the latest Musical.ly user to break out from miming and dancing within the app to a wider audience. In fact, she’s already well on the way to being a cross-platform star, with 5.4 million Instagram followers, 980k YouTube subscribers and 508k Twitter followers.