June 7, 2017:Sandbox Issue 181: Rise of the Micro Influencers

Sandbox Issue 181: Rise of the Micro Influencers

Lead: There was a time when getting someone with a huge social media following to shill your product was all you needed to make a splash. But brands are now starting to question if biggest really is best; and thus we see the rise of the micro-influencer – those sitting in the social media middle…

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