Have you ever played World of Tanks? It’s a popular and lucrative massively-multiplayer game franchise from developer Wargaming, which is available across PC, console and mobile.
In 2015 alone it generated more than $550m of revenue. Why is Music Ally writing about it? Wargaming has just announced a “long-term collaboration” between World of Tanks and metal band Sabaton.
The partnership is kicking off with a World of Tanks sponsorship for the Breakthrough Band category at this week’s Metal Hammer Golden God Awards, with Sabaton presenting the award last night in London.
However, Wargaming says more “cool surprises” are on the way for the respective fanbases of the game and band in the coming months.
“We know our players’ interests don’t just stop at gaming—their talents go far beyond,” said Wargaming’s Maxim Chuvalov in a statement. “With this collaboration, we wanted to celebrate the musical talent from our World of Tanks community because it’s an extremely important part of the in-game experience.”
We’ve already seen Iron Maiden star in their own freemium mobile game – revenues unknown – but given its scale, World of Tanks is an impressive partner for Sabaton to have attracted. And, it should be said, an impressive band for the game to be associated with.