Deezer has been training its sights on specific genres recently, with grassroots partnerships for grime, reggaeton and Brazilian gospel music. Now it’s dance music’s turn.
Deezer has signed a partnership with EDM agency Anglo Digital, which is kicking off with various DJs and labels programming their own playlists on Deezer. Pete Tong, Claptone, Warp Records, Defected, Fatboy Slim, Armin Van Buure and Spinnin’ Records are among the participants.
“DJ playlist content exists but it’s difficult to find, independent labels are virtually invisible, so we are delighted that Deezer sees the potential and is committed to treating the genre and its fans with the depth of understanding and thought that it requires,” said Anglo’s Jamie Chalmers in a statement.
In other Deezer news today, the company has launched its $14.99-a-month family plan in the US, matching rivals by enabling up to six members of a household to access the service.