7digital teams up with SoundHound in voice AI partnership


The music industry’s excitement about voice-enabled devices like Amazon’s Echo family continues. But Alexa is far from the only smart assistant in town: alongside rivals like Apple’s Siri, Microsoft’s Cortana and Google’s Assistant, there’s also SoundHound’s Houndify.

Now business-to-business music firm 7digital has announced a partnership with the latter to help it make more of voice and artificial intelligence (AI) for its customers.

“Voice and AI are set to be the catalysts for re-imagining music streaming in the home and car, where there is huge potential for growth over the next few years,” said 7digital’s deputy CEO Pete Downton in a statement.

More details to come over exactly how this partnership manifests itself, although the news is no surprise given Downton’s praise for Houndify in a Music Ally interview this January.

“Houndify in the US are going much further than we’ve seen with Echo so far in terms of navigating the music catalogue,” he told us then.

“It lends itself really well to things like classical, where the digital experience has always been pretty poor. It’s a complex thing to do on a spreadsheet, but the potential of voice interfaces is super-exciting.”

Stuart Dredge

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