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Which? claims ‘first-class confusion’ over secondary ticketing


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UK consumer-rights organisation Which? has published a new report into secondary ticketing, identifying “first-class confusion” around that market.

Among its findings: 17% of tickets for a Lady Gaga concert at The O2 in London were listed for sale on secondary services, with similar percentages for Tony Bennett at the Royal Albert Hall (17%) and Evanescence at the Eventim Apollo (18%).

Which? also surveyed people who’d bought tickets from secondary websites, and found 72% complaining about paying more than face-value; 46% about hiden fees; and 10% about their seat or area not being as described on the website. What’s more, 49% of people who’d bought tickets from a secondary website said they thought it was the official ticket seller.

“People are finding themselves having to buy tickets through secondary sites more and more, and yet many struggle to find the basic information required by law,” said the body’s MD of home products and services.

Secondary service StubHub has hit back at criticism though, telling Which? that “the problem with access to tickets doesn’t lie with the secondary ticketing market – indeed, your findings show that only a small percentage of tickets end up here – but is due to the fact that not all tickets are available to the general public.”

Stuart Dredge

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