The amount of money spent globally on mobile video ads is expected to overtake that spent on desktop video ads next year.
The forecast comes from research firm Zenith, which claims that mobile video ad-spending will grow by 49% to just under $18bn in 2018, compared to a 1.5% decline in desktop video ad-spending.
Zenith had some stats to back up its claims: people will spend an average of 36 minutes a day watching online-video on smartphones and tablets in 2018, up from just under 29 minutes in 2017 and – if you go further back – just 16 minutes a day in 2015.
Zenith also suggested that overall consumption of online video has grown by 20% so far in 2017, fuelled by mobile.
Recode’s writeup also notes that online video currently accounts for 28% of all digital display ad-spending, but that it’s expected to grow to 30% in 2018.