Just to be clear: not a subscription service for Twitter users. This is all about small-to-medium sized businesses who want to make the process of advertising on Twitter a bit more automated. Under the trial, an account’s tweets and profile are automatically promoted on Twitter for them.
“We’ve developed a way for you to grow your following and have your Tweets reach more people without creating ads or managing campaigns,” explains Twitter on the webpage for the private-beta program.
“Tweet as you normally do and some of those Tweets will automatically be promoted. You’ll start receiving a biweekly report that details the consistent follower and engagement growth you earn by being in the program.”
Participants can choose an interest category (music and radio, automotive, family and parenting and so on) or a US city to target their promotion, but not both.
Will this appeal to labels or artist marketers? We suspect many will prefer to stick with the manual approach, while keeping an eye on any reports of the $99 subscription performing well.