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Amazon gets frisky: ’Alexa, play baby-making music’


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Whether the artists are ‘fake’ or not, we know all about the popularity of mood and context-based playlists on streaming services like Spotify. Now Amazon is taking that idea into the world of voice-controlled music with its latest update to its Alexa assistant.

Amazon Music subscribers can now request music for more than 500 specific activities. “Alexa, play baby-making music” is the one getting plenty of headlines (yes, us too) but other examples include activities around exercise, meditation, falling asleep and so on.

Alexa is also a bit smarter about genres around all this too: The Verge notes that users will be able to say things like “Alexa, play classical music for running” to get a more personalised selection of tracks.

It’s the latest example of the company developing voice-focused features for Alexa-powered devices like the Echo. It’s also a differentiator for its own streaming service: as with existing “Alexa, play happy indie music from the 90s”-style commands, the new ones only work with its service rather than rivals.

Stuart Dredge

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