News that Spotify is adding video to its popular RapCaviar hip-hip playlist shouldn’t come as a surprise to Music Ally readers: we reported on the US tests of the new feature in March.
Now it’s been officially announced, albeit still only for the US, for the mobile and desktop versions of Spotify’s service.
The company is promising videos “from 2 Chainz visiting Dr. Miami to assist him with a butt-lift surgery to Sza hanging out in the woods and talking about her rise to fame, or Wale getting a gourmet meal from a five-star weed chef”.
Those of us outside the US will remain sadly clueless about the tightness of 2 Chainz’s rear-end for now.
RapCaviar is a high-profile test for video integration in playlists, with its 7.4 million followers, but a wider rollout looks inevitable in the coming months, as Spotify continues to broaden its entertainment ambitions.
In separate news, the company has also announced the launch of its Xbox One console app, following its leak earlier this month.
It marks Spotify’s debut on the console nearly two and a half years after it launched for Sony’s PlayStation 4.