August 11, 2017:Google launches Hip-Hop Doodle with Fab 5 Freddy and Cey Adams

If you find yourself on Google’s homepage today, be warned, you may not be getting back to work quickly.

The company’s latest ‘doodle’ is devoted to hip-hop: a pair of decks to mix with, and a virtual crate of tracks with some of the genre’s most-recognisable samples from its history.

Hip-hop veterans Fab 5 Freddy and Cey Adams (founding creative director of Def Jam) were involved in the Doodle, which Google says celebrates the 44th anniversary of the party at 1520 Sedgwick Avenue in the Bronx that’s often credited as the ‘birth of hip-hop’.

“Hip Hop is on one of the biggest digital platforms out there, in a way that acknowledges and recognises what this culture is, and what it continues to be. It’s pretty amazing,” said Freddy in a blog post published by Google. “I want people to see that Hip Hop affects everybody, not just youth culture.”

Music Ally understands that YouTube’s music boss Lyor Cohen – who played his own role in the genre’s history – was heavily involved in the Google Doodle too.

Stuart Dredge
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