Another day, and another online record broken by Taylor Swift’s new single ‘Look What You Made Me Do’.
The venue for its latest milestone is YouTube again: the official video for Swift’s new track racked up 43.2m views in its first 24 hours, averaging more than 30k views per minute during that time period.
That was enough to break the previous first-day YouTube record: 36m views set by Psy’s ‘Gentleman’ in April 2013.
At the time of writing, ‘Look What You Made Me Do’ has reached 70.7m YouTube views with its official video on YouTube, while its lyric video stands at just under 50m views. At 120.7m views, that far outstrips the track’s current public Spotify-streams stat, which is 29.4m.
As we noted yesterday, Swift’s partnership with Ticketmaster, which is encouraging fans to stream the lyric video several times a day, is likely having an impact.
Still, Swift is doing pretty well on Spotify: she’s currently attracting 22.2 million monthly listeners on the service, making her the 34th most popular artist on Spotify at the time of writing. She’ll have to pick up another 19 million or so to rival top dog Ed Sheeran, though.
For now, ‘Look What You Made Me Do’ is the most popular track globally on Spotify, with just under 5.5m daily plays.