2017 is set to be a tipping point in the UK for the way people access the internet, with smartphones overtaking desktop and laptop computers for the first time.
That’s in terms of time spent a day, according to research firm eMarketer. It claims that this year, Brits will average one hour 59 minutes on their smartphone every day, compared to one hour 58 minutes on computers.
“eMarketer’s forecast also shows that UK adults will spend 2 hours 45 minutes per day with mobile-only devices (including tablets) on non-voice activities this year,” noted the company in its latest report. That’s up 8% year-on-year.
Digital video-viewing is key to this trend: British adults will spend an average of nearly 32 minutes a day watching video on mobile devices this year. Meanwhile, they’ll spend an hour a day on social networks, with 34 minutes of that time spent via smartphones.