Russian music-streaming service Yandex Music has followed western peers like Spotify and Apple Music in launching an integration with Facebook.
Like those, its music will now be playable in 30-second clips on the social network when shared by people with friends, although for full-length tracks people will have to click or tap through to Yandex Music’s website or app.
It’s an interesting partnership given that Russia’s own version of Facebook, vKontakte, has a long history of controversy around its music-sharing features (although encouragingly, a shorter but more recent history of licensing deals with rightsholders).
Billboard reports that Yandex Music currently attracts more than 20 million monthly users to its service, which like Spotify has free and subscription tiers.
Earlier this year, Yandex said that its service ended 2016 with 250,000 paying subscribers, behind only Apple Music’s 600,000 in the rankings for paid music subscriptions in Russia.