Snapchat launched a teaser website yesterday with a 24-hour countdown to… Well, people didn’t know what, until a Business Insider journalist tried setting their computer’s clock forward 24 hours, and discovered all the website’s secrets.
And they are: a partnership with artist Jeff Koons that will scatter a number of his artworks and installations across the world, for people to access (and snap) via the augmented-reality features of Snapchat.
Giant balloon dogs in Central Park, New York and Hyde Park, London; a massive Popeye at the Sydney Royal Opera House and so on.
Snapchat is also inviting other artists to register to take part (the website URL art.snapchat.com hints that this isn’t just a one-partner thing) suggesting that the company has aims of becoming a selfie-friendly digital art gallery of sorts.
There may be opportunities here for artists and labels: think of the potential around iconic album covers for example, although the possible joys of snapping a virtual Pink Floyd pig at Battersea Power Station in London is dampened slightly by the thought of the Venn diagram between Pink Floyd’s fanbase and Snapchat’s users.