October 5, 2017:Spotify expands its partnership with Google Assistant

Spotify expands its partnership with Google Assistant

After Google’s press event last night, Spotify put out its own related announcement: an expansion of its partnership with Google around the latter’s Google Assistant voice-controlled helper.

Owners of a Google Home smart-speaker have been able to control Spotify using voice commands since its launch, but now those commands will work with Google Assistant on other devices too: Android smartphones included.

People will be able to link their Spotify accounts to their Google device and set it as their default streaming service, for ‘OK Google, play Discover Weekly’ type thrills.

Spotify and Google’s partnership is one to watch: at the latter’s event last night, when it showed the streaming services supported by its new Google Home Max speaker, Spotify got joint-top billing with ‘YouTube Music’, with Google Play Music relegated down the presentation slide with other third-party services.

Meanwhile, the decision to bundle a year’s YouTube Red subscription with the Home Max may be a pointer to YouTube being the lead music brand for Google going forward, as it merges with Google Play.

Despite the fact that YouTube Red has been positioned more as a video service in the past, bundling it with a screen-less smart-speaker is a rune worth reading as the industry gauges what Google is up to around music.

Stuart Dredge
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