October 30, 2017:Intel AI tech helps create video for Chinese star Chris Lee

Intel AI tech helps create video for Chinese star Chris Lee

Here’s more evidence of music as a guinea pig for cutting-edge artificial-intelligence technology.

Just as Google is training some of its AI tech by getting it to create music, so Intel is testing some of its AI out on music videos. Specifically a video for Chinese pop star Chris Lee’s single ‘Rainy Day, But We Are Together’.

“The producers created dramatic special effects on the songstress’ face (such as trickles of water and twinkling stars) by training a machine learning system to instantly reconstruct a face in 3D and track its movements in real time, including facial expressions,” explained Engadget.

This isn’t about AI taking over the creative process of making a music video then, but rather about being used as a tool by the (human!) creatives – an argument that’s also been made for the various AIs creating music itself in 2017.

Stuart Dredge
READ MORE: Marketing News
TAGS:
Leave a Reply

(All fields required)