Bandcamp has launched a new Android and iOS app, but this one isn’t for its customers, it’s for the artists and labels using the platform to sell their music.
“It gives you a real-time mobile view into your stats, helps you manage and fulfil your merch, and lets you directly message your fans, even targeting those messages by fan location and level of support,” explained the company in a blog post announcing the app.
Bandcamp says it now has more than one million artists and 3,000 labels with music available on its platform, with the service now up to more than $6m of digital and physical sales a month.
It adds that merchandise remains a thriving element of the site, with artists and labels having bought 5.2m merch items. Meanwhile, last year sales of vinyl and cassettes grew by 48% and 58% respectively on Bandcamp.
The messaging elements of the new app are particularly interesting: this isn’t just about passively browsing analytics, it’s about communicating with fans – Bandcamp says that messages sent through the app will be delivered via email, as well as within its separate fan app.