November 1, 2017:YouTube criticised for taking down c3 spoof video

Last week, we reported on the launch by the US-based Content Creators Coalition (c3) of a pair of spoof video ads on YouTube, criticising the service’s approach to music licensing.

A few days on, YouTube has landed itself in hot water by reportedly removing one of the ads, ‘Pennies vs. Dollars’, from its service due to “violations of terms and conditions”. An own-goal that c3 was quick to capitalise on.

“After two days of widespread press coverage of our artist-driven campaign to pressure Google into treating artists more fairly, you suspended and are now censoring our account,” wrote the campaigning group, in a complaint that swiftly found its way to the New York Post.

Within hours, YouTube reinstated the video: “Our specialist team has re-reviewed your account and found no violations of our advertising policies. Your ads are now eligible to run.”

A sensible decision: after well-publicised debates around how extremist content has avoided being taken down from YouTube in the past, removing a video parodying the company and criticising its policies would not be a good look.

Stuart Dredge
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