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Social stars launch their own video-streaming service


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There’s a new video-streaming service in town, called Zeus, but its founders are social-media stars rather than tech entrepreneurs or media companies.

Zeus is due to launch in early 2018, co-founded by Andrew ‘King Bach’ Bachelor, Amanda Cerny and DeStorm Power. According to Variety, the service will focus on categories including comedy, beauty, fashion and fitness, with other online influencers roped in to provide content.

Cue millennial chest-beating. “The millions of people who watch our content daily are the subscription-video generation, and they definitely want us on demand,” Bachelor told Variety.

“The biggest stars on social media are receiving more viewers than cable networks,” added Cerny. “I truly feel that social media influencers are the new Hollywood for millennials and future generations,” added TV producer Lemuel Plummer, who’ll actually run Zeus.

This sounds a lot like Vessel, the video service launched by former Hulu boss Jason Kilar, which didn’t take off. Given Cerny and Bachelor’s involvement with live-music streaming service LiveXLive, we wonder how (or whether) music will play a role in Zeus.

Stuart Dredge

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