It seems almost quaint now to think back to the days when cloud-locker music-storage services were the next big thing in the digital music world.
They’ve since been marginalised by the rise of streaming, although Apple, Google and Amazon’s cloud lockers are still part of the picture. Well, not Amazon’s for much longer: the company is retiring its ‘Amazon Music Storage’ service.
Free users already can’t upload any more music to their lockers, although they’ll be able to play and download their existing cloud collections until January 2019. People paying for a subscription will be able to continue uploading as well as listening and downloading until the same date.
The news is part of Amazon’s move towards streaming, of course. Talking of which, the company had another announcement yesterday: deals with Audi and Porsche will see Amazon’s music-streaming services integrated into some of their 2017 and 2018 cars.
While there has been talk about how Amazon’s Alexa voice-assistant will make its way into cars, this is one of the first in-car deals we’ve seen for the company’s music services.