Gracenote has a new customer for its MusicID music-recognition technology: streaming service Mixcloud.
The latter is going to start using MusicID to fingerprint music in the 1,000 hours-plus of DJ sets, radio shows and podcasts uploaded to its platform every day.
Mixcloud says that the tech will help it match tracks to its database of artist, label and publishing rightsholders for the purposes of royalty payments. It’s a step on from the system that Mixcloud launched with, where people uploading DJ sets entered the track and artist details manually.
“At Mixcloud, we’ve invested a lot of energy in the technology around user generated content to properly identify and pay the creators what they’re owed, and we’re thrilled to add Gracenote as a new partner to help solve this difficult problem,” said co-founder Nico Perez.