Analysis

Google is selling more than one smart speaker every second


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We’ve seen plenty of analyst estimates for the amount of Echo speakers being sold by Amazon, but what about their biggest rival, the Google Home family? Google has announced a stat – albeit one that requires a calculator to get to a unit-sales figure.

“We’ve sold tens of millions of all our Google devices for the home over this last year. And in fact, we sold more than one Google Home device every second since Google Home Mini started shipping in October,” announced Google in a blog post on Friday. Cue calculators: that’s somewhere north of 6.7m Google Homes sold since October.

Selling the Google Home Mini speaker for as little as $29 over the holiday period clearly had an effect, and while Google (like Amazon) is thought to have lost money on such deep discounts over the festive period, both companies are more than able to absorb those costs.

Google offered another stat on Friday too: its Google Assistant is now available on more than 400m devices “including speakers like Google Home, Android phones and tablets, iPhones, headphones, TVs, watches and more”.

The company is working hard to get its smart assistant built in to more devices from a range of manufacturers, with a number set to be announced this week at the CES show in Las Vegas.

Talking of which… Amazon is pursuing the same strategy, and on Friday unveiled its latest efforts: the ‘Alexa Mobile Accessory Kit’.

It’s a toolset to help companies build its smart assistant in to mobile gadgets, from headphones to smartwatches and fitness-trackers. While CES is usually a hardware-fest, the Alexa / Google Assistant rivalry may well be its biggest story in 2018.

Stuart Dredge

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