Data

Pandora was fourth top non-game app for revenue in 2017


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Pandora was the fourth biggest non-game app across Android and iOS in 2017 in terms of revenues, according to app analytics firm SensorTower’s end-of-year report.

Its analysis of in-app purchases ranks Pandora behind only Line, Tinder and chart-topper Netflix – with the latter thought to have earned $510m from in-app subscriptions in 2017, up from $215m in 2016.

Note, Netflix’s last investor letter predicted that the company’s overall streaming subscription revenues would be $11.23bn for 2017 as a whole, so if SensorTower is correct, that suggests in-app subscriptions on Android and iOS only generate around 4.5% of Netflix’s overall revenues.

Anyway, back to Pandora: it was the fourth-ranked non-game app overall: fifth on Apple’s App Store and fourth on Android’s Google Play.

What of Spotify? It was the tenth-ranked iOS non-game app for revenues in 2017 according to SensorTower, but wasn’t in the top 10 for Android. That’s because a larger share of Spotify’s Android users pay subscriptions directly, rather than going through Google’s in-app purchases system.

Stuart Dredge

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