Marketing

Finnish band Phantom launch VR video using Notch technology


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Finnish electronic duo Phantom have become the first artist to use new technology from Notch, which is best known for its software providing live visuals for a host of big acts.

Its new tool aims to help artists create virtual-reality videos based on the music itself.

“The interactive music video visualises sound in VR. It uses sound to animate, with drum, bass and vocals separated to drive different visuals. Users are surrounded by the music and truly immersed in the experience,” as the company explained it in a press release.

Phantom’s VR video for ‘Lost’ was created by the band and a partner designer rather than a developer.

“We now have a whole set of tools aimed at music. VR is a key part of the feature set. With the world’s fastest VR and 360 video renderer, artists can make high quality VR in a matter of minutes. As opposed to the days or weeks that most currently spend creating such experiences,” claimed Notch director Matt Swoboda.

‘Lost’ has been made available as a 360 video on YouTube, and as a standalone Oculus Rift app.

Stuart Dredge

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