Deloitte makes tech, media and telecoms predictions for 2018


What does the year ahead hold for technology, media and telecoms? Consultancy firm Deloitte has published its annual ‘TMT’ trends report with plenty of topics to chew on.

Here’s a grab-bag of some of its most interesting predictions: More than one billion smartphone users will create augmented-reality content at least once in 2018, with 300 million doing it monthly and “tens of millions” weekly; that by the end of 2023 (note, not 2018) penetration of smartphones among adults in developed countries will surpass 90%; and that live-streaming revenues will grow by 47% to $7.4bn in 2018.

Also that by the end of 2018, that 50% of adults in developed countries will have at least two online-only media subscriptions, and that this average will double to four by the end of 2020.

“By the end of 2018, we expect there will be about 150+ million music subscriptions,” predicts Deloitte. “In our survey, 33 percent of Americans pay for at least one ad-free streaming music service.”

Ad-blocking, AI and the TV habits of 18-24 year-olds are among the other topics covered in the report.

Stuart Dredge

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