Marketing

Avicii launches his own mobile game: Gravity HD


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It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters.

He’s fronting a game called Avicii Gravity HD, developed by Swedish mobile games firm Hello There.

“In fast-paced Avicii Gravity HD, Avicii’s galactic hits merge with intense gameplay into a uniquely immersive experience – and YOU decide how it all plays out,” is the pitch in its App Store listing.

“Your progress determines how the melodies build up, while the environment changes to match the music. Swipe, push and power up your ships to maximise your rides.”

So, it’s part shoot ‘em up and part remixing tool, in a sense. The game is free to download for Android and for iOSdevices, but makes its money by selling various virtual items for in-app purchases: tokens and creds to unlock power-ups and game content for example.

Stuart Dredge

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