Marketing

Auddly launches #MetadataPays campaign for music creators


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Startup Auddly’s service aims to help songwriters and musicians to start creating metadata around their songs from the earliest stages of writing and recording.

Now it’s launching a campaign to promote these practices, called #MetadataPays, in partnership with British collecting society PRS for Music.

The campaign will focus on a three-step process for musicians to start getting their metadata into shipshape condition: knowing their IPI or CAE/membership number as a songwriter ID; logging their metadata such as titles and royalty splits; and then registering a song and its associated data with their collecting society.

Naturally  there’s a commercial incentive here for Auddly, since steps two and three are strongly tied in to the features offered by its platform.

“Everyone in the metadata chain is responsible for getting this right, but the process always starts with the music creators – they are the source of all data and therefore in a key position,” said CEO Niclas Molinder.

Stuart Dredge

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