HomePod pre-orders impress as Samsung smart speaker is delayed


Research firm NPD Group has shared a small data point about the recent launch of Apple’s HomePod smart speaker.

“In the US, day one pre-orders of HomePod were higher than all other smart speaker first day pre-orders, except Amazon’s Echo Dot,” wrote executive director Ben Arnold in a blog post yesterday. “With Siri, Apple Music, and HomeKit, Apple has all the necessary integrations to be a success in the smart speaker market.”

High pre-orders for an Apple product? Shocking news! It’s the longer-term sales that will show how important a role the HomePod will play in this market, though.

In separate news, the current batch of smart speakers will have to wait a little longer to get competition from Samsung. Originally expected to launch in the first half of this year using the company’s Bixby voice assistant, the device has now reportedly slipped to the second half of 2018.

Samsung exec DJ Koh told the Wall Street Journal that “I want to focus on more premium” with the speaker, which suggests it’ll be targeting the HomePod, Google Home Max, Echo Plus, Sonos One at the higher (audio) end of the market.

Stuart Dredge

Read More: Data News
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