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Former Spotify man Tuma Basa may be heading to YouTube


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Last week brought confirmation that Spotify’s hip-hop boss Tuma Basa was leaving the company, having helped to make its RapCaviar playlist a well-known standalone music brand.

So why is he leaving and where will he end up next? The answer to both questions, according to Billboard, is a new job at YouTube. The trade site noted that sources had told it about Basa’s next job, with neither he nor YouTube commenting.

He would certainly be a big catch as YouTube prepares to relaunch its music-subscription business – possibly under the brand YouTube Remix – with a greater emphasis on curation and recommendations.

Based on his work within Spotify, Basa would certainly have much to add: while we wait for confirmation (and, indeed, for the announcement of the new subscription service) there’s plenty of fun to be had speculating about what YouTube’s equivalent of RapCaviar might be, and how else it might be able to work with the kinds of artists that the Spotify playlist helped turn into global stars.

Stuart Dredge

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