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Rihanna hits 2bn streams milestone on Apple Music


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Rihanna may be one of Tidal’s co-owners, but she’s just reached a major milestone on another streaming service, Apple Music.

“Rihanna set a new streaming record on Apple Music on International Women’s Day by becoming the first female recording artist to cross two billion worldwide streams,” announced Apple yesterday. “Rihanna is also the No. 1 most streamed female globally on Apple Music.”

Apple hasn’t said whether this figure is for streams of Rihanna’s own music (i.e. where she’s the lead artist) or whether it also includes tracks where she’s a featured artist. Either way, it’s an impressive milestone.

Comparisons? Rihanna has 8.4bn lifetime streams on Spotify and 12.5bn lifetime views for her Vevo channel on YouTube, although given that Apple Music launched in the summer of 2015, she’s had a lot longer to build her total on those platforms.

According to YouTube’s Artist Insights tool, Rihanna’s streams on that platform since 30 June 2015 amount to just over 10bn – a total including her official videos plus user-uploaded content.

Stuart Dredge

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