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Google publishes latest report on how it tackles ‘bad ads’


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Among the areas of historical tension between music rightsholders and Google has been the use of its advertising network on piracy sites.

Although in this case, Google has been pretty responsive, regularly providing updates on how it’s cracking down on ‘bad ads’ and advertisers across that network – something that’s not just about piracy.

The latest update was published yesterday. “In 2017, we took down more than 3.2 billion ads that violated our advertising policies. That’s more than 100 bad ads per second,” wrote Google’s director of sustainable ads Scott Spencer.

Malware and ‘trick-to-click’ ads are part of this, but Google has also been continuing its efforts to clean up its network too.

“Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps,” wrote Spencer.

“We also introduced technology that allows us to better protect our advertisers by removing Google ads from individual pages on a website that violate our policies. Last year, we removed 2 million pages for policy violations each month.”

In related news, Google has also announced that from June 2018, it will stop serving ads for “cryptocurrencies and related content” including ICOs, cryptocurrency exchanges, wallets and trading advice. That’s something that could affect blockchain music startups.

Stuart Dredge

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